"Good design is obvious. Great design is transparent." - Joe Sparano
Signs are everywhere. Most are poorly rendered, cheaply constructed or added as an afterthought and most of the time neglected in consideration to durability and long-term maintenance. In short, these signs are made with little consideration to design. Discerning architects and contractors know the purpose of a sign is to direct the reader to a specific location or to understand a particular piece of information. However, for these individuals great design does not end there. It can’t. Government regulations such as The American Disabilities Act (ADA) and Federal Safety Sign Requirements places high demands on sign design for commercial use. Add to this the need for maintenance, updates and durability for the public and you have a project that requires great design.
"The bitterness of poor quality remains long after low pricing is forgotten." - Benjamin Franklin
Once design needs are addressed and the requirements are met for a given project, it is time to bring it to life in our unique and specialized fabrication process. We start with quality materials, an eye to details and a mind for tight deadlines. While we do often produce signs on many types of wood, plastics and acrylics when circumstances call for these types of materials, where Northwind truly distinguishes ourselves is with DuPont Corian.
"Quality means doing it right when no one is looking." - Henry Ford
Quality installation is so important to Northwind Associates that we consider it one of our three unique qualities in business. Proper installation is crucial to fulfilling a commercial sign contract but often times it is neglected. Cutting corners or underestimating the demands upon an installation can cost thousands in damages or worse, the loss of life. When it comes to commercial signs both indoors and outdoors, it is hard to tell how well the job was done just by looking. That is until the right circumstances are called upon to challenge the quality of the installation and test the fasteners. Northwind Associates uses the most secure and reliable installation materials and methods in order to put our client at rest knowing that the signs so well designed and masterfully made are safe and secure in their installation.
